“Building your category of one”

By Utkarsh Amitabh

Wednesday November 18, 2020 @ 9:15

Or attend the livestream here

Utkarsh Amitabh
Fondateur de Network Capital

Utkarsh is the founder of Network Capital (, one of the world’s largest career intelligence communities. He graduated with an MBA from INSEAD Business School where he was recognized as the Andy Burgess Scholar for Social Entrepreneurship. He is a Chevening Fellow at University of Oxford and a World Economic Forum Global Shaper who represented the community at the Annual Meeting in Davos. His new book “The Seductive Illusion of Hard Work” has become a global best seller. He also writes for Harvard Business Review, Mint, Economic Times and World Economic Forum. Before starting Network Capital, Utkarsh worked at Microsoft in a wide range of roles and helped build India’s first smart village.

Masterclass: “Building your category of one”
One of the most efficient ways for young professionals to escape competition and play infinite games is to build a category of one. Venture capital firm Andreessen Horowitz recently published an industry report on the future of work. One of its major takeaways is that the gig economy or the “Uber for X” model is partially making way for the passion economy, where microentrepreneurs monetize their individuality and creativity.
The basic laws of demand and supply tell us that it is challenging to defend what is abundantly available. That is why it makes sense to think outside the box, be a contrarian, and build a category of one where your uniqueness quotient is your value proposition.
The 21st century will be sprinkled with multiple disruptions in work and life. Reinventing ourselves will be the most valuable skill, but reinvention doesn’t necessarily mean recreation. Those who chase every hot new trend and compete for every outcome will be exhausted. Those who build a category of one and adapt will make a tangible impact and have fun doing so.

Co-host: Global Shapers Community Geneva

The World Economic Forum’s Global Shapers Community is a network of young people driving dialogue, action and change in their local communities and around the world. Out of the 438 Hubs across the world, the Geneva Hub is one of the oldest one in activity since its creation in 2011.

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