Masterclass:
“ Where to Play – Do you have a good opportunity to pursue, or could there be a better one?”

By Marc Gruber

Thursday November 19, 2020 @ 9:15

Or attend the livestream here


Marc Gruber
Vice President for Innovation at EPFL and Co-Author of the book “Where to Play: 3 Steps for Discovering Your Most Valuable Market Opportunities”

Marc Gruber is a worldwide leading scientist in entrepreneurship and co-author of « Where to Play », which presents the Market Opportunity Navigator, i.e., the 4th tool in the Lean Startup Toolset. Marc also acted as Deputy Editor at the Academy of Management Journal (AMJ), the highest ranked empirical research journal in management. He joined EPFL in 2005 and received a doctorate from the University of St. Gallen in 2000.

Masterclass: “Where to Play – Do you have a good opportunity to pursue, or could there be a better one?”
Experienced entrepreneurs are truly good in « looking before they leap », i.e. try to understand whether they have a good entrepreneurial opportunity in their hands. They also identify multiple opportunities before they commit to one. In this masterclass, Marc Gruber will introduce the Market Opportunity Navigator, a practical business tool that helps aspiring entrepreneurs to benefit from the experience of serial entrepreneurs and to engage in a process that helps them to (i) assess their current opportunity, (ii) see more opportunities, and (iii) create a more agile startup.

Co-host: Global Shapers Community Geneva

The World Economic Forum’s Global Shapers Community is a network of young people driving dialogue, action and change in their local communities and around the world. Out of the 438 Hubs across the world, the Geneva Hub is one of the oldest one in activity since its creation in 2011.

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